Privacy Policy TMJ London Clinic

Effective Date: 27/10/2025

Website: https://www.tmjlondonclinic.com

Company: Edgier Limited

Trading Names: TMJ Clinic London, Rena Uberoi at This Is It Dental

Registered Address: 99 Harley Street, Marylebone, London, W1G 6AQ

1. Who We Are

www.tmjlondonclinic.com is owned and operated by Edgier Limited, a company registered in England and Wales.

Throughout this policy, “we”, “us”, and “our” refer to Edgier Limited.

We provide information and services related to TMJ diagnosis and dental treatment, including appointments managed under the brand Rena Uberoi at This Is It Dental.

We are the data controller for the personal data collected through this website.

If you have questions about this Privacy Policy, you can contact us at:

hello@thisisitdental.london

99 Harley Street, Marylebone, London, W1G 6AQ

2. Information We Collect

We collect personal information when you use our website, complete a form, or communicate with us.

(a) Contact or enquiry forms

When you submit an enquiry through our website, we may collect:

• Full name

• Email address

• Telephone number

• Details of your dental or TMJ-related issue

(b) Referral form

If you are a healthcare professional submitting a referral, we may also collect:

• Patient name

• Date of birth

• Contact details

• Medical or referral details

• Attachments you upload (if any)

(c) Technical and analytics data

When you browse our website, we automatically collect:

• Your IP address

• Browser type and device information

• How you interact with our site (e.g., pages visited, time on site)

This is done through Google Analytics, Google Ads, and Google Tag Manager.

3. How We Use Your Information

We use your data for the following purposes:

• To respond to your enquiry or referral

• To contact you about your appointment or request

• To manage our relationship with you as a patient or referrer

• To improve website performance and advertising effectiveness (via analytics)

• To comply with legal and regulatory requirements

We do not sell or share your data with third parties for marketing purposes.

4. External Booking Platform

When you click “Book Online,” you will be redirected to our external booking platform:

https://booking.uk.hsone.app/app/login

Please note that once you leave our website, any information you provide on that platform is governed by the privacy policy of the booking provider (Honeysys / HSOne).

We recommend reviewing their privacy policy before submitting any information.

5. Cookies and Tracking

Our website uses cookies and similar technologies to:

• Understand how visitors use our site

• Measure the effectiveness of advertising campaigns

• Improve your browsing experience

Analytics and Advertising Tools:

We use:

• Google Analytics (for anonymous website statistics)

• Google Ads & Tag Manager (for conversion tracking and remarketing)

You can control cookie preferences through your browser settings or by rejecting non-essential cookies when you visit our site.

For more details, visit Google’s policies:

🔗 https://policies.google.com/privacy

6. Lawful Basis for Processing

We process your personal data under one or more of the following lawful bases:

• Consent: When you voluntarily submit information through our forms.

• Contract: When we need to provide you with information or services you’ve requested.

• Legitimate interests: For running and improving our website and services.

• Legal obligation: To comply with regulations applicable to dental practices and healthcare providers.

7. Data Retention

We retain your data only as long as necessary for the purposes stated above.

Referral and patient-related information may be kept in accordance with NHS or dental record-keeping regulations (typically up to 11 years for adults).

Website enquiry data is typically stored for up to 12 months before being securely deleted.

8. Sharing Your Information

We may share data with:

• Registered dental practitioners working under Rena Uberoi at This Is It Dental

• Third-party service providers (e.g., hosting, email, or analytics tools)

• Regulatory authorities if required by law

All third-party processors are required to handle your data securely and in compliance with UK GDPR.

9. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion (“right to be forgotten”)

• Object to processing or request restriction

• Withdraw consent (where applicable)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

You can contact the ICO at https://www.ico.org.uk.

To exercise any of your rights, please email hello@thisisitdental.london.

10. Security

We take data security seriously and use appropriate technical and organisational measures to protect your information from unauthorised access, misuse, or loss.

11. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised “Effective Date.”

Summary

Your data is handled responsibly by Edgier Limited (trading as TMJ Clinic London and Rena Uberoi at This Is It Dental).

We only collect what’s necessary, store it securely, and never share it for marketing without your consent.

Get in touch

Dr Rena Uberoi